The Accumulator
The Accumulator is an investor who is interested in accumulating wealth and is confident they can do so. They have typically been successful in some business pursuit and are confident that they will be successful investors. As such, they often like to adjust their portfolio allocations and holdings to market conditions and may not wish to follow a structured plan. Moreover, they want to influence decision making or even control the decision-making process, which can potentially diminish an adviser’s role. At their core, Accumulators are risk takers and are firm believers that whatever path they choose is the correct one. Unlike Preservers, they are in the race to win—and win big. Unlike Followers, they rely on themselves and want to be the ones steering the ship. And unlike some Independents, they usually dig down to the details rather than forge a course with too little information.
BASIC ORIENTATION
Interested and engaged in wealth accumulation and confident in investing ability
DOMINANT BIAS
Emotional, relating to overconfidence and desire for influence over investment process
IMPACTFUL BIAS
Overconfidence and illusion of control
INVESTING STYLE
Actively engaged in decision making
RISK LEVEL
High to very high
Credit to Michael Pompain’s “Behavioral Finance and Investor Types”, © 2012 CFA Institute