Jenny MacMillan Brown
Regional Sales Manager, BMO InvestorLine
Jenny joined BMO InvestorLine in 2014. She brings over 15 years of industry experience to her role. Prior to working at BMO, she worked at two of Canada’s largest mutual fund companies as a wholesaler and also has a background in Insurance & Financial Planning. She has completed many courses through CSI and has a Marketing Diploma from Georgian College and a BA from York University. In her current role, Jenny helps clients navigate the markets online and invest with confidence.
Online Investing for Your Personality Type – By BMO Investorline
Canadian investors are fortunate to have access to some of the most innovative digital tools for investing online. In the last 5 years, revolutionary new solutions have changed the decision from – hire a pro or go it alone – to allowing the investor to get a much more tailored solution. Investing online no longer means you must invest alone.
Deciding how much (or how little) control you want over your portfolio can matter more for long term returns than all the information about what to invest in. Understanding the well-established 4 types of investor personalities can help you figure this out. Whether you are The Independent, The Accumulator, The Preserver, or The Follower; the key to this decision is to accurately identify your investor personality type. Factoring in the strengths, weaknesses, and biases associated with each type; you can choose the investment solution that helps you invest with confidence and have a better outcome.
This session, presented by BMO Investorline, will outline all the latest online investment solutions. We’ll align solutions for “Pilots”, “Co-Pilots”, and those looking for a portfolio “Auto-Pilot” with the investor types. In so doing, we’ll answering such frequently asked questions as:
- What are the top tools that can help investors who want to make all their own investment decisions?
- What if you want someone to help, and to bounce ideas off, but don’t want to completely hand over management of your portfolio to someone else?
- What is a “robo-adviser” and how much of the service is computer controlled, and what components are “human”?
- All things being equal – paying lower fees when investing leads to higher returns over time. The part of the equation that is not equal is the decision making of the investor themselves. What are the real costs and benefits of each online investment solution?